28 Feb Berkshire Eagle Press
PITTSFIELD — The city and its economic development partners launched a new website Tuesday as a way to market Pittsfield’s business assets.
“Pittsfield wants your business,” the site’s homepage says.
The website, businesspittsfield.com, was unveiled by Mayor Linda Tyer, Business Development Manager Michael Coakley and leaders of the Pittsfield Economic Development Authority and the Pittsfield Economic Revitalization Corporation during a news conference in council chambers.
“Pittsfield is really knocking it out of the park, and right now we’re just rounding second base,” Tyer told the room, packed with public officials and business leaders.
The website provides a platform for the city to show the world what it has to offer its businesses.
The city is at a turning point, Tyer said. She said the moment came because the city and its partners decided not to wait around any longer for businesses to come to them.
“We decided, our partners and I, that we were going to take control of our own destiny,” she said.
The city and its partners contracted Roger Matus, owner of the marketing firm Business Growth Catalyst, to design the site. The work started about six months ago; the city kicked in $5,000, Coakley said, and PEDA and PERC covered the rest.
“Our story — the Pittsfield story — it’s a powerful story,” Tyer said. “We have highly successful businesses that thrive right here in our city.”
Christina Wynn, vice chair of PEDA, said while standing at a podium beneath the new website’s projection that this is a milestone for those looking to promote Pittsfield.
“What you’re seeing now above my head is another step forward as you think about business in the city,” she said.