Berkshire Eagle Press


PITTSFIELD — Al and Auric Enchill are small-business owners who certainly have dealt with their share of adversity.

The Enchills, immigrants from Ghana, started Elegant Stitches, a custom embroidery and vinyl printing business, in the basement of their Pittsfield home five years after arriving in this country.

A devastating arson fire in the dead of winter in 2004 destroyed the building at First and Fenn streets, where the Enchills’ first bricks-and-mortar store was located. But the Enchills kept going, relocating first to Tyler Street, then to their current location on First Street, where Elegant Stitches serves more than 5,000 individual clients and companies across New England.

On Thursday, the Enchills were among four Pittsfield small-business owners who provided tips to those looking to start businesses in Pittsfield. About 35 people attended the forum called “Doing Business in Pittsfield: Sage Advice and Savvy Tips from Local Pros” at Framework at 437 North St.

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